
Expert event consultancy helping events around the world be more successful
David Hansen has over 30 years experience organizing over 500 events from the first Olympic Triathlon to World Cup Triathlon, World Cup Road Cycling to successful major mass participation events along with establishing one of the world’s leading event management companies.
Specialising
Triathlon
Cycling
Running
Swimming
Adventure
Corporate
Clients
Event Owners
Government and Local Authorities
Tourism Authorities
Corporations + Sponsors
Charity Organisations
Current Clients


Organiser
2000 Sydney Olympic Triathlon and first event of the Sydney Olympic Games. 6 years planning including staging 6 ITU Triathlon World Cup Sydney events and 2 years full time work. Over 2 billion TV audience, 450,000 spectators and over 2,500 staff.
Consulting Services
Some Highlight Experiences
Event Review
Transformed the Singapore Triathlon from 400 to 3,600 participants in 4 years
Creating New Events
Worked with News Ltd. to stage the inaugural Run 4 Kids Fun Run with 24,000 participants in Melbourne
Business Review + Mentorship
Contracted experts in many fields to review aspects of the business
Detailed Project Management
Organised the Sydney 2000 Olympic Triathlon – 2 years full time, 2.2 billion TV audience, 450,000 spectators and over 2,500 staff.
Sponsorship
Worked with many international brands including – Nissan, BP, Gatorade, Coca-Cola, Cadbury and BMW
Marketing
Used the most up to date marketing plans tailored to each type of event along with TV, radio, newspaper and magazine media partners
Event Presentation
Established one of the world’s biggest triathlons with 5,800 participants, 500m of marquees and extensive signage and sport presentation plans
Risk Management + Contingency Planning
Detailed risk management and contingency plans
Economic Impact + Exposure
Created the Great Ocean & Otway Classic Ride, one of Australia’s premier rides delivering significant economic impact and exposure to Torquay.
Stakeholder + Community Liaison
Staged the Diet Coke Mile in Sydney with 250,000 spectators and live tv.
Event Management
Organised the Cadbury World’s Largest Easter Egg Hunt with 12,000 participants and over 650,000 eggs.
Innovation
Designed the single bike rack and transition system and swim turn buoys in 1999 that are still now used in the Olympic Games and World Championship Events
Some Highlight Events Organised
Transform Your Event
Transform Your Event
Improve planning, budgeting, organization, sponsorship, marketing innovation,
presentation, customer experience and delivery -> increase profit
Event Overview1 Week
Option 1
Detailed Event Review4 Weeks
Option 2
Case Study – Singapore Triathlon
David Hansen was brought in by the Singapore Government to improve the Singapore Triathon which had been staged for 10 years with 300-400 competitors.
Action: Reviewed location and details and moved the event to East Coast Park, designed new venue and course and added new events.
Result: 1st year 1,200 participants, 4th year 3,600 participants + Asian Championships
Create A New Event
Create A New Event
New Event opportunity -
latest trend, community, World Championship or sponsor owned.
Attract new customer/database, sponsorship,
economic impact + exposure -> income
Identification +Feasibility
Stage 1
Planning
Stage 2
Implementation
Stage 3
Case study – NEON Run Colombia Medellin
David Hansen licensed NEON Run to Columbia
Action: Provided direction on all aspects of the event to overseeing bump in + event night
Results: 10,000 participants and an amazing event
Boost Your Business
Boost Your Business
And Mentorship Program
A 6 month program reviewing all aspects of your business including events
with a weekly 1 hour skype call.
Detailed review ofbusiness + events6 months
1 hourweekly skype call
Improve systems and processes, including
project management marketing, sponsorship, financial management,
events + new events opportunities,
HR staffing/culture, issues and challenges -> profitability
30 Years and Over 500 Events Organised
International
Australia
Creator
Established the triathlon venues at
Clients

Gatorade

Nissan

Cadbury

Ultimate

BMW

Giant

Brooks

Coca Cola

Holden


Australian Super

Sussan

St George

Michael Page

Fairfax Media

2XL

RACV


Triathlon Dev

UCI

Sport Singapore

Fiji

Triathlon Aus

Cycling Aus
Background
David Hansen – Managing Director
David started SuperSprint Events in 1986 and established it as one of the world leading event management companies for 30 years before selling it in December 2015. He is one of the pioneers of triathlon in Australia and over the years applied his expertise to creating an internationally recognised portfolio of popular and iconic mass participation events that are still being staged today. He is regarded as being one of the leaders in event management with benchmark standards in marketing presentation, innovation and organization.
He has a strong passion for events and in December 2017 started Hansen Event Consulting & Management to use his knowledge and experience to help other event organisers, government agencies and corporations be more successful with their events.
